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Talk | Dynamic Font Day 2023

Look backward, write forward


12:00 — 12:40

Akiem Helmling
Underware
The Hague
Bas Jacobs
Underware
Amsterdam

›Look backward, write forward‹ is a concept that encourages reflection on the past as a source of inspiration and insight for the future. When you look backward, you can draw from your experiences (and those of others), learn from your mistakes (and experiences), and build upon the stuff we know to inform the stuff we do not know yet.

While this approach can be applied to various aspects of life, including personal growth, decision-making, and creative endeavors, it becomes especially fascinating within writing. While Gutenberg’s invention evolved out of chirographical writing back then, any possible new kind of writing (like grammatography) is leaning consequently on typography and chirography).