Richard Rutter is CEO of the webfont service, Fontdeck. In 2005 he created the much-lauded website The Elements of Typographic Style Applied to the Web, which extols the virtues of what can be achieved on the web in type. Richard Rutter is a founding partner at Clearleft, a web design consultancy whose recent clients include the BBC, NBC, WWF and Mozilla. Richard co-founded in 2009 Fontdeck as a way to unite web designers and type designers in introducing rich typography to the web. Richard was named in the Wired UK list of top 100 digital power brokers.