Typeface personality + variable fonts

What are the possibilities of a variable typeface? Recently, Rasmus Michaëlis and Torsten Lindsø have explored how a typeface could respond to sound for Chinese audio tech company Goertek. Through variable font technology, the design team made the letters sound sensitive to their surroundings. Placed on signage throughout Goertek’s R&D hub in China, the design will assist in way-finding and express the brand. Typefaces’ branding potential will only grow as it is combined with the evolving potential of the digital world and the variable font format creates new possibilities for bringing in elements into the design from outside the world of letters. Rasmus and Torsten will discuss the opportunities of a variable typeface in the perspective of branding supported by projects and sketches.